GEOMAG, invented and patented in 1998, was the first magnetic construction system with incredible performance. Simple elements, such as magnetic rods and metal spheres, are held together by a magical force of attraction to build amazing structures, unleashing creativity and imagination as you play. Over the years, we have got millions of people playing with our products and we have realised that magnetism is just one of the many invisible forces that bring life to the Geomagworld platforms. Creativity, intelligence, the human mind, magnetism and even gravity are all natural energies and forces that cannot be seen but make all the play activities with our products fun and educational.