As Lionel looks to the future, it strives to ignite the imaginations and hearts of today’s children and adults through continued success with branded and licensed products, an increased presence in the digital space and recapturing its rightful place “under the tree.” Through partnerships with evergreen brands such as NASCAR, Warner Bros., Crayola, Coca-Cola, John Deere and many others, Lionel has lined itself up for guaranteed success for many years to come. With innovative products such as the LCS®, iCab, Battle Trains®, Lionel Tracks and a revamped, more user-friendly Lionel.com, the 115-year-old company has made sure it stays on the cutting-edge of technology. The Lionel name has always been synonymous with Christmas and a train set under every Christmas tree, and now more than ever the company’s ensuring that they are a major player in any holiday plans. For Lionel, the future is indeed bright.